Moslem Shojai, head of the Foreign Tourism Marketing and Development Office at the ministry, said on Saturday that the project has been designed to introduce Iran's attractions to 20 influential social media personalities from China, IRNA reported.
The objective is to target approximately 60 million Chinese individuals through these influencers and entice them to consider traveling to Iran, he said.
Shojai outlined the project's focus on four main themes: Natural and climatic diversity, historical and cultural heritage, the Silk Road, and culinary delights across 12 provinces of Iran.
The official said efforts were made to create attractive itineraries for the Chinese influencers, each of whom has about 3 million followers on popular social media platforms.
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