The unveiling ceremony was participated by Minister of Industry, Mine, and Trade Reza Fatemi Amin.
Rira, which is called the Iranian national crossover car, is one of the most modern Iranian cars with standards equivalent to those of Europe and the best of Asia.
IKCO plans to send different models of Rira crossover car to the Iranian market.
The car is capable of passing all the 85 standard requirements set by Iran National Standards Organization.
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